In this inspiring episode of the Abeg Vex Podcast, Bethany Jeanfreau takes us on a journey of resilience, reinvention, and cross-cultural business insight. From building a marketing career by “happy accidents” to living in five different countries, Bethany shares how cultural awareness and adaptability are essential for success in business and life. She reveals the realities of working as a fractional CMO in the health and wellness industry, balancing AI-driven efficiency with human oversight, and how founders can benefit from letting go of “doing it all.”
Through stories of life in Shanghai, lessons learned from managing cultural differences, and practical tips for entrepreneurs, Bethany offers a blueprint for courageously pursuing unconventional paths. Whether you’re a business owner, a young professional, or someone contemplating a bold change, this conversation will leave you ready to take the leap — even if you have to do it afraid.
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➤ CHAPTERS:
00:00 Resilience and Reinvention 01:07 What Is a Fractional CMO? 01:43 Niche Focus in Health and Wellness 02:54 Accidental Start in Marketing 03:42 Life and Work in Shanghai 05:20 Navigating Language and Cultural Differences 09:24 How Culture Shapes Marketing 11:18 Why Cultural Understanding Matters in Business 13:54 Returning to Health and Wellness 15:16 Supporting Founders and Reducing Stress Through Marketing 18:14 Traditional Marketing vs. AI-Driven Strategies 32:11 Advice for Young People Seeking a Nontraditional Path
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