In this episode of Abeg Vex Podcast, host Idongesit dives into the world of ethical persuasion with guest Thomas Trautmann, a business consultant specializing in increasing revenue through psychology-driven decision-making. Thomas explains the fundamentals of ethical persuasion, discussing how subconscious triggers and primal decision-making shape consumer choices.
Listeners will gain valuable insights into the nuances of brand identity, the influence of color and visual cues, and the evolving role of AI in business. Whether you're looking to enhance your branding or re-evaluate your audience approach, this conversation offers practical strategies for all business owners.
#EthicalPersuasion #BrandingTips #AIInBusiness
➤ EPISODE LINKS:
https://www.linkedin.com/in/thomastrautmann/
https://www.youtube.com/@happy-brains
➤ CHAPTERS:
00:18 Introduction of Guest, Thomas Trautmann
00:33 Exploring Ethical Persuasion
01:01 Science of Decision-Making in Business
02:20 Targeting Business Niches and Clients
04:00 Influence of Visual Cues in Branding
07:22 Importance of Brand Colors in Attracting Audiences
10:02 Building Memorable Brand Identity
12:17 Starbucks’ “Third Place” Branding Concept
16:31 Adapting Business Models for Market Growth
34:45 Efficiency of AI in Modern Business
43:38 Ensuring Human Oversight in AI
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