Marketing expert John Dwyer breaks down Direct Response Marketing, a powerful strategy for small business owners who can’t afford big-budget advertising. He shares practical tactics to generate high-quality leads, avoid vanity metrics, and convert customers using the Facebook Contest Formula. Plus, he exposes the biggest mistake small businesses make and how to fix it today! ?Want to transform your marketing? Tune in now! ? #Marketing #SmallBusiness #DirectResponse➤ EPISODE LINKS: https://www.linkedin.com/in/instituteofwow/https://theinstituteofwow.com/https://www.youtube.com/@Theinstituteofwowhttps://getmorejd.com/ ➤ CHAPTERS:00:00 Welcome & Introduction00:31 Who is John Dwyer?01:43 What is Direct Response Marketing?02:52 Direct Response vs. Branding: What’s the Difference?03:43 Why Vanity Metrics Don’t Matter in Business06:06 How to Turn Social Media Likes into Sales08:11 Short-Form vs. Long-Form Content: Which Works Best?10:25 The Most Important Marketing Metric to Track13:26 Facebook Contest Formula: A Game-Changer for Lead Generation19:43 The Power of Free Offers in Marketing25:35 Should Business Owners Be the Face of Their Brand?32:18 Problem-Solution Marketing: How It Works40:02 The Truth About Marketing KPIs, CTAs, and ROI45:10 Why Small Businesses Struggle with Marketing (And How to Fix It)50:36 Final Thoughts & Where to Find John Dwyer ➤ CHECK OUT OUR CHANNEL HERE:https://www.youtube.com/@AbegVexPodcast ➤ SUBSCRIBE HERE:https://www.youtube.com/@AbegVexPodcast/?sub_confirmation=1 ➤ DOWNLOAD EPISODE:https://open.spotify.com/show/4qiZMsvzl7adRa438zz6eThttps://podcasts.apple.com/us/podcast/abeg-vex-podcast/id1743291298 ➤ WEBSITE:https://abegvexpodcast.com ➤ FOLLOW US ON:https://www.instagram.com/abegvexpodcast/https://www.facebook.com/AbegVexhttps://www.tiktok.com/@abegvex ➤ EXPLORE ABEG VEX PODCAST:https://www.youtube.com/playlist?list=PL6fJiVJiAd0oIA8zvfGcSob22O6uqcm3q #abegvexpodcast
